Our Motivation

mfm stands for future at work. An important topic concerning the future is concerned with where and how we want to live tomorrow. 

What makes cities, regions, communities or neighborhoods appealing? What makes a good life? Can you quantify quality of life? If so, how? The Wellbeing-Index of mfm seeks to find answers to those questions. 

Our Task

Cities and metropolitan areas will house 75% of the world population by 2050. This increasingly begs the question of what causes cities and regions to be attractive; when do people feel at ease in their whereabouts? Which political decisions are necessary during city planning and and shaping living spaces in order to achieve a high quality of life?

Our Contribution

We have adopted the Wellbeing-Index which is already being deployed for more than a decade in the U.S. and Canada as well as some European countries.

The index measures the urbane and communal quality of life according to the Sustainable Development Goals of 2030. As a result, location factors become comprehensible and comparable. However, it also represents a political planning tool so that the correct decisions can be made in cities and communities.

Find out more on our website http://wellbeing-index.de

Our Motivation

mfm steht für future at work.

An important future-oriented topic of the socio-political dialogue is the question how we can facilitate sustainable nourishment in an urbanized world. mfm - menschen für medien is the co-organizer of the annual international science panel, the Global Food Summit. 

The board of trustees of the Global Food Summit is constituted by six members: Prof. David Zilberman, University of California, Berkeley; Prof. Justus Wesseler, Wageningen Universität; Prof. Thomas Hofmann, Technische Universität München (TUM); Prof. Martina Schraudner, Deutsche Akademie der Technikwissenschaften (acatech); the Bavarian State Government, represented by Dr. Simon Reitemeier, Cluster Ernährung Bayern and Stephan Becker-Sonnenschein, Global Food Summit. 

Around 400 participants from all over the globe meet up annually and exchange on the innovative challenges along the food supply chain. 

Our Contribution

The majority of the urban population will live in cities. 70% of all food is going to be consumed there as of 2030. How can the nutrition of this growing, urban population be secured in a sustainable way? Where is the food for this growing, urban population going to be produced? 

Innovative technologies describe scenarios of food production that will challenge existing systems and processes.

Europe and Germany risk getting overtaken in this scientific race as innovations such as Clean Meat, CRISPR and proteins derived from precision fermentation are not being implemented in a sufficient manner. Regulatory obstacles, but also political stagnation and romanticized ideas define the European innovation process. 

The Global Food Summit offers a stage for socio-political discourse focussing on science-based insights. Find out more: https://www.globalfoodsummit.com

Milestones.

2003: Founding of the agency mfm - menschen für medien through Isabella Pfaff involving media coaching in politics and the field political communication I 2005 Expansion onto the field of crisis communication I 2007 Positioning of associations and institutions I 2010 First EU-funded project I 2017 First Global Food Summit I 2016 Moving Picture Platform Food Culture Media (today: Food Now) I 2019 Adaptation of the Wellbeing Index I 2021 Konsortiums-Partner im BMBF Forschungsprojekt ZirkulierBAR 

The Concept of Our Agency

Three-Pilar-Model: the socio-political dialogue relies on three pillars: political positioning, classic corporate communication, organizational strategy- and development. Each partner is responsible for one pillar. Our clients can rely on our top-notch consulting and assistance skills.  

Expertise through Experience: All of us have occupied leading roles in all of these three pillars. We are well-connected and possess a broad network of specialists and experts.

Strategic Pragmatism: 

We all know that the best results can only be achieved when 

we are in close contact and maintain an open-hearted, uncomplicated work relationship with our clients. Our polished processes and tools ensure that we can translate our existing stock of ideas and experiences into sustainable strategies and concepts. 

Our Values

Optimism. We are convinced that the demands of the future can be mastered through innovation in technology as well as with positive incentives. 

Calmness and Objectivity: We act calmly and unperturbed. Understandable and valid arguments and facts are what count. We insist on stringency and clarity when making strategic decisions. A structural approach is a precondition for our clients to withstand the turbulences of the socio-political dialogue.

Leadership Skills. We assume the responsibility for your success and are there for you when things get complicated. We show you your options to act and adopt a stance. We compare results and goals. We are clear in our dialogue, in the solution of problems and the management of projects. 

Professional Expertise

Visions for the Future? As part of the socio-political dialogue, we negotiate future-oriented concepts. Climate Politics, nutrition, migration, genome-editing, artificial intelligence, etc. Do you have specialized knowledge, discussion and dialogue skills in at least one of these future-oriented categories?

Politics? Are you familiar with the contents and mechanisms of politics?

Horizon? Are you a generalist (w.m.d)? Have you inhabited more than one world in your professional life?

Methodological Competence

Trustworthiness? You can only focus the contents and needs of clients if you dispose over a robust methodological and tool competence. Our clients have to be able to rely on this. Do you have a robust stock of methods? Do you look after your tools?

Mastering complexity? Are you capable of structuring and articulating complex subject matters? Can you create concise drafts for decision papers and lead them through the decision-making process? Do you have your projects under control? Are information and communication technologies your foes or friends? Do you have command over the most common digital tools? Do you have a firm work routine?

Optimization? Is the constant improvement of your own methods and routines a central concern to you so that you can fill in your knowledge gaps on a continual basis?

Languages? Is your level of German close to native-speaker level (C2) and are you fluent in English (B2)?

Personality

Openness and Firmness? Dialogue means that one or more people may be right. Are you a strong personality with an individual opinion and the capability of empathizing with the interests of companies, associations and institutions? Are you able to work under pressure?

Responsibility? The success of an individual is tied to their ability to see the source of any failure in themselves. Agree?

Vision for the future? You know what you want and what you don’t want? Do you have a clear concept of your future?