The concepts of our future are created within the sociopolitical dialogue. Any discussions on climate politics, nutrition, migration, Genome editing or artificial intelligence emerge out of the interconnected realms of the civil society, politics, economy, associations, science and media. To lead innovation and shape the agenda you have to take a position.

We help you join the conversation, sharpen your position, develop sustainable networks and visualize your content.

Our Business Areas

Risk Analysis

Analyze. Observe. Adapt.

Drastic change requires drastic countermeasures. 3D-printers, Bitcoin, Clean Meat, precision fermentation, autonomous mobility: you name it. These innovations will inevitably change our society in fundamental, but also sustainable ways. The sustainability goals of the United Nations are further leading to the transformation of our societal values. Every change bears both opportunities and risks. Those who design the future may omit traditional technologies, which might cease to exist anyhow. Our risk analysis consequently seeks to answer the pressing question: are you prepared to meet the demands of the future?


Our “Fit Gap” analysis establishes a reliable monitoring scheme for any possible risk or upcoming issue. After a careful analysis of your respective stakeholders, you will get acquainted with the possible interests of your company. The sociopolitical focus of the analysis leads to answers to the following question: is your license to operate ready for the future?


Know the risk scenario for your business and decide how to address it. The goal is to protect your mid- and longterm business success. Evaluate your strategy and remodel your products or services on time so that you can ensure the prosperous development of your company. As a result, your company will be equipped to participate in the socio-political dialogue.


Today. Tomorrow. Shape.

In order to join the public realm of debate, you need to be able to rely on a clearly defined corporate profile and a consistent rationale.

Defining your attitude in formulated socio-political positions will strengthen your role in a media-effective way and enhance your public image. 


Based on your institutional mission, values, strategy and goals, as well as the fit gap analysis we created, we will formulate a reputation profile that is summed up in a carefully crafted socio-political position paper.

This paper succinctly points out your expectations for the future and delivers arguments towards stakeholders. 

It moreover lays out all features which distinguish your company from other competitors.


You will be equipped with clearly articulated positions and demands as well as a coherent rationale.

You will be able to rely on comprehensive statements, which allow you to act quickly and influence the competitive environment. 

It will also lead to a thorough understanding of your organization's responsibility within the wider society.

This basis will allow you to both act and react briskly and vigorously within the public realm.


Plan. Define. Structure.

Address the right message with the right channel at the right moment to the right people. The effect of your position is based on this triad. The communication concept balances the available resources and means to achieve the greatest possible impact.


Define resources and tools in order to reach target groups with your key messages.

Based on an annual agenda with concrete time frames and measures we identify contents and events to create public awareness for your agenda.


You will receive an indicator-based plan in order to ensure a concerted and vigorous execution. 

This plan is the basis for all your public activities. 


Target. Aim. Hit.

The socio-political dialogue is a special form of communication. 

The layers of interest of the civil society, the political and economic realm are not identical. Transporting messages from one system layer to the next requires knowledge of the relevant factors in the decision-making process.


We observe the marketplace of different opinions, pursue the right timing of a determined agenda and keep an eye on news agencies.

We draft concise statements, public discourses and campaign materials on time. We help you expand your network.

We analyze the results through precise monitoring and can thus heighten your efficiency.  


Your positions are being published, heard and – in an ideal scenario – adopted.

Your reputational gain will impact the general discourse according to your ideas. 

Public Affairs

Contribute. Participate. Shape.

Public Affairs

The „foreign policy“ of companies, associations and institutions is Public Affairs. Public Affairs is the strategically planned contribution of institutions, organizations, NGOs or other interest groups involving processes of political decision-making. It differs from the socio-political dialogue.


Bring together individual players, be it from the political, economic, scientific field or civil society. Participate in hearings, contribute opinions.


Shape the situation at the right moment with the right people. Become a welcomed expert for your business sharing insights and learnings.

Our Initiatives

Wellbeing Index

Quality of Life Can Be Planned

Our Motivation

mfm stands for future at work. An important topic concerning the future is concerned with where and how we want to live tomorrow. 

What makes cities, regions, communities or neighborhoods appealing? What makes a good life? Can you quantify quality of life? If so, how? The Wellbeing-Index of mfm seeks to find answers to those questions. 

Our Task

Cities and metropolitan areas will house 75% of the world population by 2050. This increasingly begs the question of what causes cities and regions to be attractive; when do people feel at ease in their whereabouts? Which political decisions are necessary during city planning and and shaping living spaces in order to achieve a high quality of life?

Our Contribution

We have adopted the Wellbeing-Index which is already being deployed for more than a decade in the U.S. and Canada as well as some European countries.

The index measures the urbane and communal quality of life according to the Sustainable Development Goals of 2030. As a result, location factors become comprehensible and comparable. However, it also represents a political planning tool so that the correct decisions can be made in cities and communities.

Find out more on our website

Global Food Summit

Because Food is Community

Our Motivation

mfm steht für future at work.

An important future-oriented topic of the socio-political dialogue is the question how we can facilitate sustainable nourishment in an urbanized world. mfm - menschen für medien is the co-organizer of the annual international science panel, the Global Food Summit. 

The board of trustees of the Global Food Summit is constituted by six members: Prof. David Zilberman, University of California, Berkeley; Prof. Justus Wesseler, Wageningen Universität; Prof. Thomas Hofmann, Technische Universität München (TUM); Prof. Martina Schraudner, Deutsche Akademie der Technikwissenschaften (acatech); the Bavarian State Government, represented by Dr. Simon Reitemeier, Cluster Ernährung Bayern and Stephan Becker-Sonnenschein, Global Food Summit. 

Around 400 participants from all over the globe meet up annually and exchange on the innovative challenges along the food supply chain. 

Our Contribution

The majority of the urban population will live in cities. 70% of all food is going to be consumed there as of 2030. How can the nutrition of this growing, urban population be secured in a sustainable way? Where is the food for this growing, urban population going to be produced? 

Innovative technologies describe scenarios of food production that will challenge existing systems and processes.

Europe and Germany risk getting overtaken in this scientific race as innovations such as Clean Meat, CRISPR and proteins derived from precision fermentation are not being implemented in a sufficient manner. Regulatory obstacles, but also political stagnation and romanticized ideas define the European innovation process. 

The Global Food Summit offers a stage for socio-political discourse focussing on science-based insights. Find out more:



This is who we are.


2003: Founding of the agency mfm - menschen für medien through Isabella Pfaff involving media coaching in politics and the field political communication I 2005 Expansion onto the field of crisis communication I 2007 Positioning of associations and institutions I 2010 First EU-funded project I 2017 First Global Food Summit I 2016 Moving Picture Platform Food Culture Media (today: Food Now) I 2019 Adaptation of the Wellbeing Index I 2021 Konsortiums-Partner im BMBF Forschungsprojekt ZirkulierBAR 

The Concept of Our Agency

Three-Pilar-Model: the socio-political dialogue relies on three pillars: political positioning, classic corporate communication, organizational strategy- and development. Each partner is responsible for one pillar. Our clients can rely on our top-notch consulting and assistance skills.  

Expertise through Experience: All of us have occupied leading roles in all of these three pillars. We are well-connected and possess a broad network of specialists and experts.

Strategic Pragmatism

We all know that the best results can only be achieved when 

we are in close contact and maintain an open-hearted, uncomplicated work relationship with our clients. Our polished processes and tools ensure that we can translate our existing stock of ideas and experiences into sustainable strategies and concepts. 

Our Values

Optimism. We are convinced that the demands of the future can be mastered through innovation in technology as well as with positive incentives. 

Calmness and Objectivity: We act calmly and unperturbed. Understandable and valid arguments and facts are what count. We insist on stringency and clarity when making strategic decisions. A structural approach is a precondition for our clients to withstand the turbulences of the socio-political dialogue.

Leadership Skills. We assume the responsibility for your success and are there for you when things get complicated. We show you your options to act and adopt a stance. We compare results and goals. We are clear in our dialogue, in the solution of problems and the management of projects. 


People with Personality and Character

Professional Expertise

Visions for the Future? As part of the socio-political dialogue, we negotiate future-oriented concepts. Climate Politics, nutrition, migration, genome-editing, artificial intelligence, etc. Do you have specialized knowledge, discussion and dialogue skills in at least one of these future-oriented categories?

Politics? Are you familiar with the contents and mechanisms of politics?

Horizon? Are you a generalist (w.m.d)? Have you inhabited more than one world in your professional life?

Methodological Competence

Trustworthiness? You can only focus the contents and needs of clients if you dispose over a robust methodological and tool competence. Our clients have to be able to rely on this. Do you have a robust stock of methods? Do you look after your tools?

Mastering complexity? Are you capable of structuring and articulating complex subject matters? Can you create concise drafts for decision papers and lead them through the decision-making process? Do you have your projects under control? Are information and communication technologies your foes or friends? Do you have command over the most common digital tools? Do you have a firm work routine?

Optimization? Is the constant improvement of your own methods and routines a central concern to you so that you can fill in your knowledge gaps on a continual basis?

Languages? Is your level of German close to native-speaker level (C2) and are you fluent in English (B2)?


Openness and Firmness? Dialogue means that one or more people may be right. Are you a strong personality with an individual opinion and the capability of empathizing with the interests of companies, associations and institutions? Are you able to work under pressure?

Responsibility? The success of an individual is tied to their ability to see the source of any failure in themselves. Agree?

Vision for the future? You know what you want and what you don’t want? Do you have a clear concept of your future?


Role: Right Hand | Full-Time

Tasks: Correspondence | General Organization | Preparation of Presentations | Project Management | Research


Role: Project Assistance | At least 10 hours during the semester and 30 hours during the term break

Tasks: Content Creation | Research | Contributing to Presentations I Contributing to Event Management

INTERN f.m.d

Role: At least eight weeks, full-time

Tasks: Content Creation | Research | Contributing to Presentations | Contributing to Event Management


Experience with Corporations
ARUP, Berlin

Baur Versand, Burkunstadt

Berliner Verkehrsbetriebe

BEV Bayerische Energieversorgungsgesellschaft, Munich

Censhare, Munich

CIC Group, Regensburg

COTEON Gmbh; Bad Schwartau


Genie Beratungs AG, Tägerwilen, Switzerland

GS1-Germany, Cologne

Hassel Rechtsanwälte, Berlin

Heyl Chemisch-Pharmazeutische Fabrik, Berlin

IAV Auotomotive Engeneering, Berlin

KPMG, Berlin

Novo Argumente Verlag, Frankfurt

Odgers Berndtson, Frankfurt

Startnext, Berlin

SYNK GROUP, Stuttgart

Warner Bros., Hamburg

World Media Group AG, Berlin

xbav, Munich

Xing Business-Netzwerkpartner, Munich

Zahmer Kaiser Bergbahn, Walchsee, Austria

Experience with Associations
Arbeiterwohlfahrt (AWO) Landesverband, Berlin

German Plant Breeders’ Association, Bonn

Federal Association e-Commerce and Mail Order, Berlin

Federal Association Energy-Efficient Building Envelope (BuVEG), Berlin

Federal Association of German Food Traders (BLVH), Berlin

The German Association for Small and Medium-sized Businesses, Berlin

Food Federation e.V, Berlin

German Foundation Acute and Emergency Medicine, Berlin

German Institute for Frozen Foods, Berlin

German Mill Association, Berlin

German Farmer’s Association, Berlin

Deutscher Angelfischer Verband, Berlin

Deutsche Rheuma-Liga Bundesverband, Bonn

Professional Association Mineral Wool Industry (FMI), Berlin

Professional Association Gips, Berlin

Forum Modern Farming (FML), Berlin

FG-Timber and Cultivation GmbH, Berlin

Grain Club, Berlin

Main Association of the German Building Industry, Berlin

RAV-Republican Bar Association, Berlin

Shareholders’ Association German Forest (SDW), Berlin

Technisches Hilfswerk (THW) Berlin, Brandenburg, Sachsen-Anhalt

VdTÜV, Main Association, Berlin

Experience with Ministries, Federal Offices, German Bundestag
Members of Parliament of the German Bundestag, Berlin

Auswärtiges Amt (AA), Berlin

Federal Ministry of Justice (BMJ), Berlin

Federal Ministry of Labor and Social Affairs(BMAS), Berlin

Federal Ministry of Nutrition and Farming (BMEL), Berlin

Bavarian State Ministry for Economy, Munich

Federal Office for Civil Protection and Aid for Disaster Victims, Bonn

Federal Office for Building Industry and Regional Development Planning, Berlin

German Bundestag, Berlin

German Patent- and Trademark Office, Munich

Press- and Information Office of the German Government, Berlin

Federal Office of Statistics, Wiesbaden

SPD-State Representation of Bavaria in the German Bundestag, Berlin

CDU-Parliamentary Group in the German Bundestag, Berlin

FDP-Parliamentary Group in the German Bundestag, Berlin

Experience in Politics State Level
Bavarian State Ministry for Nutrition, Agriculture and 

Forestry, Munich

Bavarian State Ministry for Economy and Energy, Munich

Die Piratenpartei in the State Parliament of Schleswig-Holstein, Kiel

FDP/DVP-Parliamentary Group in the State Parliament of Baden-Württemberg, Stuttgart

FDP-Parliamentary Group in the State Parliament of Bavaria, Munich

FDP-Parliamentary Group in the Berliner Chamber of Deputies, Berlin

FDP-Parliamentary Group in the State Parliament ofSachsen-Anhalt, Magdeburg

FDP Parliamentary Group Mecklenburg-Vorpommern, Schwerin

FDP-Parliamentary Group in the State Parliament of Rhineland-Palatinate

FDP Parliamentary Group Bavaria, Munich

City of Wipperfürth, North Rhine Westfalia

Experience with EU- and Research-Projects

Integration of Minorities in Europe, Istanbul, Berlin

Journalists’-Workshop, Brussels, Berlin

"News4Youth", Brussels, Berlin, Potsdam

"International-Project Management", Brussels, Berlin

"European Public Relation", Brussels, Berlin

Circular Farming, Fraunhofer IAO, Stuttgart

ZirkulierBAR, Leibniz Institut IGZ, Großbeeren

Experience with Science and Education Institutions
Berkeley, University of California, California, USA

BiBB-Bundesinstitut für Berufsbildung, Bonn

Bundesakademie für öffentliche Verwaltung (BAköV), Brühl

Circular Farming 2030, Stuttgart

Cyber Valley (AI), Tübingen

Eberhardt Karls Universität, Tübingen

Eventus-Bildung e.V., Berlin

Fachhochschule Heilbronn, Heilbronn

Fachhochschule für Management und Oekonomie (FOM), Berlin

Friedrich Naumann Stiftung für die Freiheit, Berlin

Fürstenwalder Aus- und Weiterbildungszentrum (FAWZ) Fürstenwalde

Goethe Universität Frankfurt, Frankfurt/Main

Hochschule für Angewandte Wissenschaften (HAW), Hamburg

Internationale Schule, Bremen

Max-Planck Institute for Intelligent Systems, Stuttgart & Tübingen

Mediendienst Integration, Berlin | Platanus Schule, Berlin

Stiftung Private Kant-Schulen, Berlin | Universität Stuttgart

ZirkulierBAR, Leibniz Institut IGZ, Großbeeren


The first step towards the socio-political dialogue is made by asking the right questions…

Berlin ➤

Reinhardtstraße 47
10117 Berlin

+49 (0)30 21 96 05 20

Munich ➤

Marienplatz 1
80539 München

+49 (0)89 89 79 65 01

Brüssel ➤

Full Circle Chaussee de Vieurgat 89
1050 Bruxelles

+32 (0)2 644 3777